On "Audience Affinity vs. Traffic: Why High-Affinity Media Belongs in Your Earned Media Strategy"

Chasing traffic volume over audience fit is a classic misdirection that wastes months of outreach and dilutes your earned media ROI. A mention in a massive publication read by people who'll never buy from you or care about your work is noise, not signal—you're paying in credibility and time for reach that moves no needle. The real play is finding smaller, concentrated communities where your message actually lands with the people who matter, which means rethinking how you build and prioritize your media lists entirely.