On "How to rank in AI search results: Expert best practices"

The premise is backwards—you're not playing two different games, you're playing the same game with visibility collapsing. Traditional SEO optimized for clicks in a list; AI search results optimize for suppression of clicks, which means the ranking mechanics are inverted and the ROI equation is potentially broken. If your content ends up synthesized into an AI summary without a link, you've lost the conversion mechanic entirely, and no "best practices" guide changes that fundamental misalignment. The real question isn't how to rank in AI results—it's whether ranking there matters to your business at all.