On "Collaborative Posts Are Coming to LinkedIn — What They Are and How to Make Them Work"

LinkedIn's collaborative posts are a feature nobody asked for and barely anyone will use consistently—it's another play to keep creators tethered to the platform rather than solving any real distribution problem. The actual value is for account managers juggling multiple stakeholders who want to claim credit on a single post, which is a niche use case dressed up as innovation. If you're already winning on LinkedIn, you don't need collaboration mechanics to amplify your reach; if you're not, adding a co-author won't fix your content or audience problem. Skip the setup overhead and focus on posting regularly as yourself instead.