SEO Daily Brief
On "The technical SEO checklist for search engines and AI search"
The premise that AI search systems operating on the same index materially changes technical SEO priorities is backwards. Crawlability, indexation, and core web performance have always been the job—AI just gives you another reason to do it right, not a new reason to do it…
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On "AI-Recommended Brands Saw 2.5x More Site Visits: Similarweb"
The real story isn't that AI recommendations drive traffic—it's that branded search is doing the heavy lifting, which means the AI layer is mostly just repackaging existing demand instead of creating it. If most of that 2.5x lift flows through branded queries, you're watching…
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On "Collaborative Posts Are Coming to LinkedIn — What They Are and How to Make Them Work"
LinkedIn's collaborative posts are a feature nobody asked for and barely anyone will use consistently—it's another play to keep creators tethered to the platform rather than solving any real distribution problem. The actual value is for account managers juggling multiple…
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