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SEO Daily Brief No. 1

On "Google On Using Markdown For AI SEO"

Creating markdown mirrors of your HTML pages for AI crawlers is security theater masquerading as SEO strategy. Mueller's pushback makes sense: you're either serving the same content (redundant and wasteful) or different content (which is cloaking, and Google will catch it). If AI crawlers need your content, they'll take it from the canonical HTML version—splitting your effort across multiple versions just dilutes your site structure and invites trouble. Focus on making your actual pages crawlable and useful instead of chasing phantom indexing patterns.