On "This Google Update Destroyed His Business"

Clickbait headline selling a real problem: algorithm updates do wreck sites, but the takeaway shouldn't be "Google destroyed me" — it should be "I built on sand." Most businesses hit by core updates had ranking dependencies, thin content, or link profiles that looked suspicious to any honest auditor. If your traffic evaporates in an update, that's not Google being unfair, that's your SEO foundation being exposed. Watch for what the person actually did wrong, not just their version of the story.