The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief

  1. On "Google On Using Markdown For AI SEO"

    Creating markdown mirrors of your HTML pages for AI crawlers is security theater masquerading as SEO strategy. Mueller's pushback makes sense: you're either serving the same content (redundant and wasteful) or different content (which is cloaking, and Google will catch it). If…

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  2. On "Google research reveals pattern-level AI video spam detection"

    Google's detection approach here is the right call: spammers operate as networks, not soloists, so catching them means following the money and infrastructure instead of playing whack-a-mole on individual uploads. For SEOs and content teams, this signals that Google's moving from…

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  3. On "This Google Update Destroyed His Business"

    Clickbait headline selling a real problem: algorithm updates do wreck sites, but the takeaway shouldn't be "Google destroyed me" — it should be "I built on sand." Most businesses hit by core updates had ranking dependencies, thin content, or link profiles that looked suspicious…

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