On "Google Puts A Number On AI Search Clicks, Without The Data"

Google's doing the rhetorical work while hiding the actual work — claiming AI search drives "billions of clicks" weekly to sites, then offering no breakdown of what that means, where those clicks go, or whether they're cannibalizing organic traffic. This is classic: drop a big number that sounds good for publishers, make it unverifiable so you can't be proven wrong, and move past the real question, which is whether AI summaries and direct answers are actually costing sites traffic. For anyone trying to measure whether generative features help or hurt their business, Google just handed you nothing but a talking point.