SEO Daily Brief
On "Google Puts A Number On AI Search Clicks, Without The Data"
Google's doing the rhetorical work while hiding the actual work — claiming AI search drives "billions of clicks" weekly to sites, then offering no breakdown of what that means, where those clicks go, or whether they're cannibalizing organic traffic. This is classic: drop a big…
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On "How to measure AI share of voice using Semrush"
Measuring AI share of voice is putting the cart before the horse when most brands still can't articulate what winning in AI search actually looks like. Semrush is smart to build the metric—competitive benchmarking always sells—but this normalizes treating AI overviews and…
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On "Daily Search Forum Recap: July 17, 2026"
Forum recaps are only useful if they actually surface what practitioners need to know — which means picking signal from noise, not just aggregating every thread that got posted. A daily roundup risks becoming white noise unless the editor is ruthlessly filtering for stuff that…
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