On "How to measure AI share of voice using Semrush"

Measuring AI share of voice is putting the cart before the horse when most brands still can't articulate what winning in AI search actually looks like. Semrush is smart to build the metric—competitive benchmarking always sells—but this normalizes treating AI overviews and ChatGPT results as just another ranking channel to optimize for, when the real question is whether you should be optimizing for them at all, or whether your content strategy in those spaces should be fundamentally different from traditional SEO. If you're going to measure something, know first whether the game itself has rules worth playing by.