SEO Daily Brief
On "7 Reasons Every Marketing Team Should Monitor Brand Mentions"
Brand monitoring as pure reputation defense is legitimately dead—the real value now is competitive intelligence and audience research hiding in plain sight across every mention, not just the ones that threaten your image. Most teams still treat it like a listening post for…
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On "AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers"
The premise that you need a separate "AI search strategy" distinct from regular SEO is oversold. What actually matters is being findable and credible enough that AI systems training on the web pull your content into their reasoning—which mostly means doing the unsexy…
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On "Repositioning PostHog"
PostHog betting everything on "self-driving product" is a bold rebrand that papers over a harder truth: they're still selling product analytics infrastructure, just dressed in AI language that happens to move product right now. The shift matters tactically—it's a cleaner pitch…
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