On "AI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers"

The premise that you need a separate "AI search strategy" distinct from regular SEO is oversold. What actually matters is being findable and credible enough that AI systems training on the web pull your content into their reasoning—which mostly means doing the unsexy fundamentals better: depth, clarity, topical authority, and citations that matter. The real shift isn't creating new content tactics for AI; it's that every middling piece of content you've coasted on suddenly has to earn its existence again because an LLM will happily skip it for something better.