SEO Daily Brief
On "The AEO Playbook: How to Get Cited & Stay Visible"
The AEO framing is starting to obscure what's actually happening: you're just doing good SEO work with a new distribution problem. Making content citable and staying visible when AI abstracts your answers is real, but treating this as a separate discipline or "playbook"…
Read with source →
On "Are agents really killing UI?"
The "UI is dead" narrative is wishful thinking from people who've never shipped a product at scale. Agents will handle rote tasks and logged-in workflows fine, but they'll never replace the interface as a discovery and trust mechanism—users still need to see what they're buying,…
Read with source →
On "Study: Whitespark Analyzed GBP Review Questions for 765 Businesses. Here’s What We Found."
Google's inconsistency with review questions across categories is a feature, not a bug—hospitality gets richer feedback loops because Google optimizes for their highest-volume, most-engaged verticals first. If you're in a contractor or medical category sitting with generic…
Read with source →