On "Study: Whitespark Analyzed GBP Review Questions for 765 Businesses. Here’s What We Found."

Google's inconsistency with review questions across categories is a feature, not a bug—hospitality gets richer feedback loops because Google optimizes for their highest-volume, most-engaged verticals first. If you're in a contractor or medical category sitting with generic questions, that's not a gap to fill with UGC strategy; it's a signal that Google doesn't yet see enough signal value in deeper customer feedback for your vertical. The practitioner takeaway is brutal: stop trying to game review questions as a ranking lever and focus on the ones you actually have, because rolling out better questions isn't your job and probably won't move the needle until Google decides your category matters enough to invest in it.