— The Editorial Index

The SEO Cover

A curated hub of SEO articles, videos, tools, and people — organized by topic.

SEO Daily Brief

  1. On "Research acceleration: The view inside OpenAI"

    OpenAI's pushing the "recursive self-improvement" narrative hard, and it's worth questioning whether this is actual technical progress or sophisticated marketing for a capability that doesn't clearly exist yet. The framing suggests they've cracked some fundamental problem in AI…

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  2. On "Seattle Times and Newsday sue OpenAI and Microsoft for infringement"

    The copyright lawsuits against AI companies are going to lose on the merits, and media outlets know it — they're really suing for leverage in licensing negotiations that should've happened upfront. Fair use is broad enough to cover training data, courts have signaled that…

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  3. On "An Alien Mind"

    The alignment pitch from OpenAI's chief researcher is basically admitting they've built something they're not confident they fully understand, which is a pretty stark acknowledgment of the core problem nobody in this space wants to say aloud. For SEO and search practitioners,…

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