On "Topic clusters for SEO: what they are & how to create them"

Topic clusters are table stakes now, not a strategy flex, and the real work isn't organizing your content—it's figuring out which clusters actually have search demand and which ones you're just creating to feel systematic. Most teams build clusters backwards, starting with content they already have and forcing it into a hierarchy, when you should be working from search intent data first. The five-step framework is useful scaffolding, but it won't save you if you're clustering around topics nobody's searching for or that your competitors own so completely you can't crack the top ten anyway.