SEO Daily Brief
On "Topic clusters for SEO: what they are & how to create them"
Topic clusters are table stakes now, not a strategy flex, and the real work isn't organizing your content—it's figuring out which clusters actually have search demand and which ones you're just creating to feel systematic. Most teams build clusters backwards, starting with…
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On "llm 0.35"
Simon Willison's llm tool just got access to GPT-6 Astra, which matters less for the model itself and more because it signals how fast the CLI wrapper is staying synchronized with OpenAI's releases. If you're building on top of LLM as an interface layer, you need this kind of…
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On "Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs"
The public doesn't think your job matters much, which is both honest and useless as a guide for what actually happens next. A low moral objection score doesn't predict automation adoption—it predicts that when it does happen, nobody will fight for you. What matters is whether AI…
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