— The Editorial Index
The SEO Cover
A curated hub of SEO articles, videos, tools, and people — organized by topic.
A few weeks ago, an SEO named Schieler De’Land messaged me and said he was seeing something very odd. He found people searching the exact same keyword at the same time were seeing different results on Google. A thread over at the Local Search Forum shared something similar. The u
Whitespark
TL;DR: • Google Business Profile reviews usually go missing for 3 reasons: business policy violations, spam attacks, or Google moderation errors.• Common triggers include sudden review spikes, incentivized reviews, review kiosks/shared IPs, fake engagement tactics, and reviews fr
Sterling Sky
Phil Rozek
Just about every business owner wants to be more visible in the AI local results, but it’s easy to get analysis paralysis. Where and how do you even check your visibility? How should you size up competitors? What are realistic next steps, particularly next steps you don’t already
BrightLocal
Kick Point founder Dana DiTomaso’s answer to how she uses AI comes down to one idea, repeated across her whole conversation with BrightLocal co-founder Myles Anderson. AI isn’t there to finish the work. AI is there to help you get unstuck or serve as a kick point (sorry) at the b
Phil Rozek
No matter what kind of business yours is, but especially if you’re part of a law firm, this interview I did with the great Jared Correia on the Legal Late Night podcast has at least a few minutes in it that can help your local SEO effort. We keep it pretty light, yet focused on
Whitespark
Google Quietly Removed a Major Barrier to Reviews Google just made one of its most significant shifts to its review system in years: users can now leave reviews under a pseudonym instead of their real Google Account name. This change, rolling out globally in November 2025, lowers