On "Google Tests Dedicated AI Search Reports In Search Console"

Google's moving AI overview visibility into Search Console is overdue but potentially misleading—you're getting granular data on where your content shows up in AI results, which sounds useful, but the metric itself (impressions in AI summaries) doesn't tell you if people are actually clicking through or if you're just getting citation credit for content that answers their question completely. For most sites, this becomes another dashboard to watch without changing how you optimize; the real risk is that teams treat AI impressions like organic impressions when the engagement and business value are completely different animals.