SEO Daily Brief
On "Google Tests Dedicated AI Search Reports In Search Console"
Google's moving AI overview visibility into Search Console is overdue but potentially misleading—you're getting granular data on where your content shows up in AI results, which sounds useful, but the metric itself (impressions in AI summaries) doesn't tell you if people are…
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On "New opportunities, control and insights for website owners"
Google's "new tools for AI in Search" reads like damage control dressed as feature launch. Website owners have watched their traffic models collapse to AI overviews, and now Google's offering them better visibility into what's happening — which is fine, but it doesn't solve the…
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On "We put PostHog in Slack and now everyone's an engineer"
Democratizing product data access sounds good until you realize it's just moving the problem upstream—now every Slack message becomes potential tech debt when non-engineers make decisions on incomplete context. The real win here isn't that everyone can query analytics, it's…
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