On "New opportunities, control and insights for website owners"

Google's "new tools for AI in Search" reads like damage control dressed as feature launch. Website owners have watched their traffic models collapse to AI overviews, and now Google's offering them better visibility into what's happening — which is fine, but it doesn't solve the underlying problem that Google is cannibalizing search clicks for its own content summary. The real value here is transparency and some marginal control, but let's be honest: these tools help you watch your business get restructured in real time, not prevent it. The move does signal Google understands the backlash, though, which matters for future iterations.